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Walden Magazine, Advertising Receive National Recognition

Walden’s alumni magazine and print advertising received a gold and bronze award, respectively, from the University Continuing Education Association.


Walden magazine coverIn March, the University Continuing Education Association honored Walden University with a Gold UCEA Marketing and Publications Award for the inaugural issue of Walden alumni magazine and a Bronze Award for a print ad from the Real People. Real Change. campaign.

 

Walden’s award winners were entered in the category of higher education institutions with enrollment under 25,000. Other universities honored by UCEA include the University of California-Berkeley Extension, University of Virginia School of Continuing and Professional Studies, Harvard University Summer School, Brigham Young University, and New York University School of Continuing and Professional Studies.

 

Walden magazine celebrates the accomplishments and dedication to social change of Walden’s diverse and growing alumni community. The inaugural issue covered a range of topics, from early jazz to AIDS in Africa, as well as the experience of 14 teachers at one elementary school pursuing their master’s degrees together.

 

Real People. Real Change. magazine adWalden’s print ads also focused on the social change impact of the Walden community. The award-winning ad highlighted the efforts of Ph.D. in Applied Management and Decision Sciences graduate Dr. Sharon Freeman, whose international development work helps women who strive for a voice in society, businesses that struggle to compete globally, and immigrants who seek to succeed economically.

 

Shannon Mouton, manager of alumni relations, and Eric Brosch, managing editor, led the development of the first issue of Walden magazine, and Maureen O’Brien, executive director of marketing, directed the creation and implementation of the advertising campaign. Both initiatives were under the leadership of Linda Leftrict, divisional vice president of global marketing. The awards will be presented at a luncheon during the annual UCEA conference April 11–14, 2007, in Vancouver, British Columbia.

 

About UCEA
The University Continuing Education Association is among the oldest college and university associations in the United States. As the principal U.S. organization for continuing higher education, the association assists institutions of higher learning and affiliated nonprofit organizations to increase access through a wide array of educational programs and services. Since its inception, the association has been committed to making higher education available to everyone, as well as to ensure that programs and services address societal needs and economic trends.

 

More Information
Read Walden magazine online at www.WaldenU.edu/magazine.

 

Learn about the Real People. Real Change. campaign at realpeople.waldenu.edu.

 

April Ponder front page

 
 

©2008 Walden University