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Walden Authors From hospitality management to relationships, Walden authors are sharing their knowledge through new books.
Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies.
The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.
Dr. Ron Morritt has consulted in the real estate and hospitality sectors for the past two decades. He is a former CEO of a New York City real estate development firm and has also served as CFO and chairman of the board of a condo-hotel in Jamaica. He is the author of numerous articles in the area of hospitality and marketing strategy.
The P.R.E.S.T.O.N. Protocol for Back Pain: The Seven Evidence-Based Best Practices for Living Pain Free
Back pain alters everyone’s life at one time or another. It is the second leading reason people will visit a health care provider. Most treatments are not based on science; most are passive, and most are ineffective or even harmful. The P.R.E.S.T.O.N. Protocol looks at the best practices based on the latest scientific evidence and presents it in a way so that anyone reading it will be able to manage his or her back pain.
Matchlines: Book One of the Lovelines Series
Learn from “Dr. Molly's” more than 25 years as a practicing psychotherapist and licensed mental health counselor exactly why love relationships succeed and fail, and how you can accurately analyze an existing or potential partner and know in advance if they are your perfect match or not.
Dr. Molly Barrow has a private psychotherapy practice in southern Florida. As a licensed mental health provider, she counsels individuals and families and provides testing, evaluation and treatment. She is an associate member of the American Psychological Association. She has also worked with the courts as an expert witness and custody evaluator and has assisted with jury selection, evidence evaluation and witness examination.
Decoding Potential: Pathways to Understanding
Researcher, entrepreneur, author Dr. Robert Flower uncovers the principles of nature’s perfect order along with numerous related exciting discoveries, such as our innate natural thinking and intelligences (NATI), as well as a very definite structure of potential.
Decoding Potential presents the philosophy and mechanics for a new social contract—one that combines materialism and spirituality into a functional framework.
Dr. Robert John Flower is a successful real estate finance and investment specialist, as well as adventurer and author. He has lectured all over the world, including two stints at the United Nations on his discovery of NATI. He has more than 40 years of experience relating to people in the business arena including consulting work with Ford Motor Co., Chrysler Realty, ABKO Properties, Bank of New York, CVS Stores and numerous state and local government agencies.
Globalized E-Learning Cultural Challenges
Globalized E-Learning Cultural Challenges explores the issues educators, administrators and instructional designers face when transferring knowledge and skills to other cultures through e-learning. Most e-learning courses have been designed in Western cultures, but the largest and fastest-growing consumer groups live in Eastern cultures.
Globalized E-Learning Cultural Challenges presents a broad perspective of culture and e-learning issues, relevant research, implications of cultural differences in online education, and the anticipated challenges to implementing e-learning in other countries. It also explores theoretical philosophies of education and examines issues related to language. Globalized E-Learning Cultural Challenges gives researchers, educators and administrators several practical approaches to analyzing and adapting e-learning for other cultures.
Dr. Andrea Edmundson is the chief executive officer of eWorld Learning, USA, a company that provides consulting and e-project management on the strategic design and implementation of e-learning programs, In particular, she emphasizes accessibility—both culturally and for assistive technologies—for all learners. She speaks four languages and has worked in more than 15 countries.
She is responsible for creating and implementing more than 60 training programs and workshops across many disciplines, many in e-learning formats, to organizations throughout the world. She also teaches graduate courses online for several universities.
In addition to her research on the cultural dimensions of globalized e-learning, she has published several articles and presented conference sessions on adapting e-learning for other cultures and on maximizing the e-learning experience for all learners.
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