Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage (Paperback)
Ron Morritt, faculty member, School of Management
Routledge, 2007
From the publisher’s description:
Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Morritt’s book teaches segmentation approaches that can make a difference where it really counts—the bottom line. Introductory- to intermediate-level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. This book persistently focuses specifically on segmentation and positioning strategies and tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant and airline industries to give a well-rounded view of the industries’ practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process.
Money, Power and Influence: The Politics of How Academic Department Chairs Secure Campus Budget Resources (Paperback)
Wallace Southerland III, faculty member, The Richard W. Riley College of Education and Leadership
VDM Verlag, 2008
From the publisher’s description:
Securing campus budget resources is one of the most critical functions of an academic department chair. Department chairs may sink or swim, succeed or fail, depending on their ability to secure resources to support academic priorities. Given the importance of securing budget resources, little empirically grounded evidence exists in the literature on strategies department chairs may develop and employ to influence allocation decisions. The context and findings from research on reputedly exemplary department chairs and their influence efforts shed light on chairs’ strategies and bridge empirical gaps in the literature between technical perspectives on budgeting and strategies for securing campus funding. A political orientation of higher education settings and the budgeting process is used to explore targets of influence, purposes of influence efforts, power resources, strategies and lines of evidence that assess chairs’ influence. The research and findings also provide new chairs with clear strategies as they take on the challenging role and offer to both new and veteran chairs empirically based insights into the politics associated with securing campus funding.
Teaching Elementary Mathematics in Russia and America: Comparing Teacher Perceptions (Paperback)
Yelena Gould, Ph.D. in Education, 2007
VDM Verlag, 2008
From the publisher’s description:
People in the United States and the Russian Federation are concerned with the mathematics literacy of youth. A traditional teaching approach, one-strategy-fits-all, is no longer working. Constructivist and active learning environments have changed the view of teaching and learning mathematics. In order to get quality mathematics education, students need to be actively engaged, interested and motivated in learning. How can we do it? What works in mathematics classrooms and what does not? How can we improve mathematics education? How can we help students succeed in mathematics? Questions like these constantly arise in schools around the world. But elementary teachers do not have enough time to find answers or share their concerns and success because they are teaching our children. Gould’s book presents shared subjective perceptions of teachers in the Russian Federation and the United States regarding factors that might influence teaching and learning mathematics. This study may encourage positive social changes in mathematics education and should be especially useful to professionals in elementary mathematics and the general teaching field or anyone else who is interested in improving elementary mathematics education.
Psychological Resilience: The Influence of Positive and Negative Life Events upon Optimism, Hope, and Perceived Locus of Control
Michael Hand, Ph.D. in Psychology, 2004
VDM Verlag, 2008
Hand's dissertation won Walden's Frank Dilley Award in 2004 and has been published as a monograph. The research explores the optimal levels of optimism, perceived locus of control, hope and degree of adversity experienced in life with regard to the development and maintenance of psychological resilience. The relationships between and among these psychological and life dynamics are complex, with optimism, hope and control interacting differently under various levels of exposure to negative and positive life events. As an example, it seems that moderate amounts of life adversity actually provide a positive influence on the development of resilience. Further, it appears that positive life experience has relatively little influence upon perception of control. While much remains to be determined regarding the interplay among these variables, the results suggest potential for educational, military, parenting and clinical psychology applications.
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